You deserve high traffic for your website. Make sure those people don’t end up at a dead end with Dyn Traffic Management.
How Dyn does it
DynECT Traffic Management (DTM) is a DNS-based Global Server Load Balancer solution that allows you to distribute application load between global datacenters or cloud providers. Customers can direct traffic based on a combination of user geography and available capacity at a certain site via rule sets with weighted or geo-targeted definitions.
Our sophisticated monitoring system will detect failure and automatically route Internet traffic to the next closest available server and will also send an alert to system administrators.
Why you need it
With our global Dyn IP Anycast network, we dynamically determine where in the world an end user is accessing your website from. With this knowledge, DTM is able to automatically route that user to the closest data center or cloud location.
An example: if you have one data center on the East Coast, one data center on the West Coast and one Amazon EC2 cloud location in Europe, DTM will automatically route your East Coast users to your East Coast data center and so on.
If one of these data centers or servers should fail, we will automatically direct your traffic to the next closest location (ex. West Coast traffic would re-route to the East Coast rather than Europe).
Set this up with as few or as many IP addresses as you choose.
The Dyn Difference
By directing traffic with this DynECT Managed DNS advanced feature, you remove capital expenses, hardware carrying cost and maintenance. DTM is also the first solution of its kind that gives traffic management options to those using cloud locations. By directing end users to the closest server available, you reduce latency, dropped requests and ultimately increase Web performance and customer conversion rates: maximizing the performance of your existing resources.
Some other great benefits of DTM include:
- The ability to spread and control server load more evenly
- A faster end user experience
- Redirection around outages
- Reduction of dropped Web requests
- Increased visibility/accessibility/profitability
How you get it
Become a DynECT Managed DNS client and ask your account rep about how to add this service. It’s that easy, so what are you waiting for?
Case Studies/Whitepapers
- CTO Tom Daly’s whitepaper on DNS-based Traffic Management