Archive for the ‘Email’ Category

04.20.2012 By

email_dateA

Check Your DynECT Email Delivery Reports On Your Android

Have you ever received a phone call that required you to stop what you were doing and find a laptop with an Internet connection?  When that happens, chances are that it’s at an inconvenient time. Wouldn’t if be nice if you could get the information you need right on your smartphone in seconds?  I have been looking into making this a reality and the process has begun.

Enter the DynECT Email Report Viewer.  

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03.14.2012 By

EEC 12 - Hollywood, FL

EEC ’12: Four Tips That Will Benefit Your Email Marketing Program

A team of Dyners recently attended the Email Evolution Conference ’12, hosted by the Email Experience Council, where we got to sit in on various parts of four main conference tracks consisting of Analysis and Metrics, B2C and B2B Email marketing strategies and Cross Channel Marketing.

Marketing Manager and email veteran Josh Nason and I were excited to attend for various reasons but two of the main ones were to reinforce how to best serve our customers and how to best utilize email marketing for our own business. Josh will be covering the latter in an upcoming post, so I wanted to dive into how this conference influences our DynECT Email Delivery service.

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02.22.2012 By

EEC 2012

Live From #EEC12: Why Outsourcing Your Email Delivery Is A Must

When I started at Dyn, we had nearly all home-brewed systems: CRM, billing, wiki/collaboration/project, dashboarding….you name it. I’ve heard it a million times and I’ve seen the movie before: good engineers can build anything and can always build it better than a SaaS solution could ever be. Right? Right? Who’s with me?

Have you heard these quotes before? (Earmuffs Dyn Dev and Ops teams!)

“It’s custom for our business.”

“Their code sucks.”

“We need to be careful of circular dependencies.” (Thanks @jadelisle)

“We need to pay by user. Their model blows.”

“It needs to integrate with other systems.”

“I don’t want our data outsourced in the cloud.”

“These systems are too critical to put them in someone else’s hands.”

“Our hosting environment is more stable.”

To me, it comes down to one simple statement: if you can’t sell it, then you shouldn’t build it.

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02.20.2012 By

Dyn Email Delivery

Using DynECT Email To Improve Collections, Invoicing Process

“Did you get my email?”

Such a simple sentence, yet the meaning or reason why someone didn’t get it can vary wildly. We use email today for everything from delivering invoices, confirmation of online account creation, medical prescriptions that are ready to pick up at the pharmacy, alternatives to traditional mail and even connections to people in your social media network.

So let’s look into what the reasons might be, how we improved our internal processes with our invoicing practices and how we ate our own cooking in using DynECT Email Delivery in improving all of it.

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02.16.2012 By

Dyn - Email Deliverability

Why Is Your Email Delivery Performance So Bad?

During these difficult economic times, every penny counts and with email marketing considered to be one of most profitable marketing activities of all, it makes sense to squeeze out every drop from your email infrastructure investment.

One of the areas receiving more focus in the world of email these days is email delivery rates and deliverability as a whole. But in spite of supposed positive claims from Email Service Providers (ESPs), email delivery rates are actually on the decline.

Here’s some facts, insight and more into email delivery and what you should be asking of your ESP.

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02.09.2012 By

Dyn - Email

DMARCating Good Email Delivery Behavior

Recently, there was an announcement made regarding a new proposal for Domain-based Message Authentication, Reporting & Conformance: DMARC.  It represents another step forward in the effort to reclaim Internet messaging from abusers. Some people find it mystifying why we can’t just solve “the spam problem”. We know who’s sending the mail, right?  Just block the bad guys!  But it turns out, alas, we don’t know who’s sending the mail.

That’s actually what the problem is.

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02.07.2012 By

Archers

Taking Aim With Email Delivery Braveheart-Style

In the movie Braveheart, there is a memorable scene involving arrows where archers line up by the score and fire in unison. The camera then beautifully follows the deluge that fills the sky in an unified arc, eventually raining down on our scrappy heroes with a few arrows painfully finding targets of chests, shoulders, and calves of those in their path (cringe).

I remember being in the theater watching this and seeing people in genuine awe of that power in numbers. I thought differently, however.  As I watched most of the arrows hit the ground, I could only think in classic Yankee fashion: “Man, they’re wasting a ton of frickin’ arrows”.

Unfortunately, that waste is also far too common with email today.

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01.25.2012 By

Joan Jett Law Of Email Delivery

Improving Sender Reputation With The Joan Jett Law Of Email Delivery

It’s hard for me to think about sender reputation without having Joan Jett’s “Bad Reputation” getting stuck in my head. When it comes to being a sender of email (unlike Joan’s recommendation), you really should give a damn about your reputation!

Sender reputation is a combination of many elements. That reputation is critical to getting your messages into the inbox. So how do I get a bad or good reputation? Here’s a slew of suggestions on email content, volume, bounces, complaints and more that will give you some insight in improving your reputation or keeping it strong.

We’ll call it “The Joan Jett Law Of Email Delivery”.

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01.23.2012 By

Dyn Email Delivery Repcheck

Five Common Questions About Moving Email Delivery Services

Change can be scary, especially when it comes to Internet Infrastructure. Even when switching would be a better solution in every possible aspect, being comfortable and taking the path of less resistance is an easy way out. We’ve all done this, both at work and in our personal lives. How many times have you thought about trying a different service but stopped because of the path to get to your final destination?

We get it and when it comes to DNS & Email Delivery, we often hear the question, “How easy is it to move to Dyn?” That’s why Chris Gonyea and I are going to bring you separate posts on how it’s easy as Boston Cream Pie to move to DynECT Managed DNS and Email Delivery services.

We begin with DynECT Email Delivery and with these five steps, you’ll be sending and experiencing improved deliverability before you know it.

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01.09.2012 By

Communicate With DynECT Email Delivery API Using Nodejs

As some of you may know, Dyn started Unroadmap Days in early 2011, setting aside the first Thursday and Friday of every month for developers to get to work on something new and different. It’s a great diversion from our normal projects and allows us to dive into the unknown. Sometimes, the work turns into useful projects and other times, they are simply projects that serve to inspire for the next round. Regardless, they’re awesome!

In January, I decided to play around and see if I could make it a bit easier to communicate with our DynECT Email Delivery REST API using Nodejs. Think of this as a plug-in of sorts that those users can download and add to their application to easily interface with our API.

After a few hours of work and some testing, I’m happy to present dynectemail-node, a simple little wrapper for the API. Clone/fork it on our github page or import it with npm (“npm install dynectemail”). We also have a PHP and C#.net example on our help page, available post login.

Let us know what you think. You never know what will happen next with our Unroadmap Days!

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